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For comparison, here's the image they're spoofing, from Destiny's exclusive Red Bull campaign:

Cheesemeister3k translated this tweet from Nintendo president Saturo Iwata expressing his sorrow at the reaction to Nintendo's Digital Event at E3.  While their showing was underwhelming, nothing ruins my anger like a sad Iwata.

The video linked in the above (now deleted) tweet from Bandai Namco UK is currently private, but with any luck the official announcement will happen soon.

Can we form a prayer circle to ward off any game delays?

The clan names referenced are houses of the North, who have thusfar only a had passing appearance in the book series. It sounds as though we may be playing as a character from House Forrester, and that the name of the game itself may be "Iron From Ice."