You have to check his instagram page. 

His name is Kazuaki Horitomo and he sells prints of his work over here.

What seems like an innocent and cute design has going horribly wrong -- and in so many ways!

Do you think the Japanese designers behind this product didn't realize all these alternative views of their design, or was it intention? Either way, the cup has gone viral and as they say, 'There is no such thing as bad publicity.' 

For more of  Kakuho Fujii's work, visit his instagram page.