'And It Folds!': 21 iPhone Memes Reacting to Apple's Big Reveal of the iPhone 18 Pro Max and iPhone Duo

Celeste Mello • Writer and Editor

Sep 10, 2026 11:00 AM EDT

After Apple's big announcement, our bank accounts fold, too. The iPhone Duo gives Apple fans more screen space and more opportunities to drop their phone while trying to multitask.

Apple gave everyone a lot to talk about this week. The iPhone 18 Pro and iPhone 18 Pro Max have been officially announced, and they brought a surprise guest we were not expecting… the iPhone Duo. And it folds! It's the first foldable iPhone ever created. A part of me is impressed, but the other part of me knows that this feature isn't actually new. It has already been invented before. But it is new for Apple, which still makes it exciting. We spent years watching phones become slimmer and more compact, and now we arrive back at a device that folds in half, just like one of the first cellphones ever created. Technology really does move in circles. It just charges more each time it comes around. This time, it seems it is 2 grand.

Pretending that a two-thousand-dollar purchase is an investment starts to sound like a reasonable idea. Affording this foldable phone may require creative personal finance, but we are so ready to get creative. The iPhone 18 Pro models arrive on September 18, and the Duo follows on October 23, which gives us time to inspect our budget and try to make it work even though we know we shouldn't. Until then, the internet has done its thing. I mean, people are already comparing, complaining, making jokes, calculating monthly payments, and reacting with every possible emotion to Apple's latest reveal.

Whether you are planning for an upgrade or holding onto your current iPhone until it physically gives up, these memes capture the experience of wanting new technology while knowing your bank account would strongly prefer that you admire it from a distance. So protect your savings and enjoy these meme reactions from Apple fans, including Samsung and Duolingo, trying to understand Apple's newest lineup.

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via memezar
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Samsung wasted no time trolling Apple over their first foldable iPhone reveal.

via @SamsungMobileUS
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via technostrefa
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via jokeshub
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via fboy
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Duo lingo also reacted.

via rap
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via singhabhii.ii
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via complex
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Bank account on 0, already chosen burgundy.

via beanexplains
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via memezar
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via royalfones