Super Mario bros

Nintendo we
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Nintendo announced the hire of Doug Bowser May 20 and were the first to acknowledge the name in a press release.

Nintendo of America has hired a new Vice President to lead the United States sales organization with a name that's well-known in the Mushroom Kingdom. Effective today, Doug Bowser (no relation to the King Koopa and Mario's longtime nemesis) will oversee a variety of sales-related functions, including Sales, In-store Merchandising, Retail Strategy and Retail Marketing. He will play a key role in driving national sales strategies to generate demand and achieve revenue objectives across all of Nintendo's product lines. Bowser also will manage Nintendo's key retail customer relationships and will oversee retail marketing for the Nintendo World store in New York.



Sure, he seems like a good fit now, but how long before he starts looking like this:

montana-grocery-store-super-mario-bros-window-display
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They grow 'em big out in Missoula, Montana--literally. The smalltime organic local grocer, Orange Street Food Farm is displaying a bewitching, window-length installation of Toadstool, Luigi, and Mario that consists of 12-pack soda bottles. 

The store's weekend manager disclosed to the press that the whole operation's the ingenious brainchild of a Coca Cola Sales rep (a raise probably fast approaches on the horizon). Here's a closer look at the 12-foot high display: