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Via: Capcom
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From The Secret Success of Resident Evil:

The longevity of the "Resident Evil" title also comes with problems. The main user group is now in their late-30s to 40s, and the average age is also going up as the series goes on with an increasing possibility that some percentage of the existing users will outgrow games altogether. Therefore, there is a constant need to gain new users, and the creation of opportunities for exposure in fashion magazines was carried out as an example. However, obviously game information is not carried by fashion magazines.

Therefore, we have created opportunities for receiving coverage in fashion magazines by collaborating with fashion brands which are popular among young people. We are also actively working on spreading name recognition among non-gamers through expansion in other industries, including the "Halloween Horror Night" event in alliance with Universal Studios Japan (USJ) and the opening of the "Resident Evil Café and Grill S.T.A.R.S." (a "Resident Evil"-themed restaurant) in Shibuya PARCO, Tokyo. These collaborative events are opportunities to be enjoyed by non-gamers as well, so it is important to plan them so that anyone can enjoy them and not aim them at a section of our core gamers.
Via: Polygon
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As they continue to roll out the expanding list of fighters for next year's Street Fighter 5, Capcom has a few more tricks up its thobe.

They unveiled the first Middle-Eastern character in the series Sept. 11.

More details are available at Polygon:

Rashid is the next brand new character to be joining the cast of Street Fighter 5, EventHubs reports. The character was announced this morning at the Games '15 expo in Dubai.

Yoshinori Ono, the producer of the Street Fighter series, revealed the fighter onstage at the event, showing off gameplay footage of Rashid in action.



Here's some over-the-shoulder footage of Rashid in action:

By Unknown
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From the video description: Strider Hiryu takes on an enormous robotic centipede in the latest gameplay trailer.