heroes

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The Heroes app allows players to purchase themes, games and other digital content to support a variety of charities. Each purchase also enters the player to win a chance to play video games against celebrities.

Via Playstation:

Hi everyone – Just over one month ago, we announced PlayStation HEROES – a brand new app for the PS4 that lets you purchase digital content like themes and games to support charities and enter for a chance to play video games against celebrities. With your help, we've successfully donated over $300K for our charity partners! In addition to that, I'm happy to announce that we've selected a winner who will fly to Los Angeles to play MLB 15 against Yasiel Puig in his own home. Thrakadral, this will be your chance to tell your friends that you struck Yasiel out and your PS Heroes' donations all went to benefit the V Foundation for Cancer Research – an incredible cause.
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PlayStation is offering the opportunity to play games with celebrities including Stephen Curry, Snoop Dogg, Shaun White, and Yasiel Puig as part of their new "Heroes" charity opportunity.  Purchasing items in the PlayStation Heroes app enters you to win a chance to play with a different celebrity each month.  90% of the proceeds from any Heroes app purchase go to charity.