While Marvel Comics continues to make leaps and strides in the area of diverse representation, Marvel Studios can't seem to find their footing when it comes to female and minority heroes. The Avengers movie line-up as it stands now, has less women than any Avengers team has had in a long time. Making matters even worse, since merging with Disney, the merchandise of their franchises seems to frequently forget their female heroes. First Gamora was left off Guardians shirts, and Black Widow hasn't been seen on shirts and toys since the first Avengers despite starring in two of their movies.
Finally (maybe because of DC's push with Wonder Woman) Marvel seems to be hearing the call. At Licensing Expo 2015, Marvel senior Vice President of Licensing Paul Gitter said they were going to have "a big focus on adult female apparel". Maybe Black Widow will get some shirts once Captain America: Civil War comes out, but let's hope both Scarlet Witch, and they're upcoming Captain Marvel see some love, too.
Marvel Comics is rebooting their entire multi-verse and their teases for the next line of books has some major changes. The most glaring change is the new female Wolverine. With Logan dead, his iconic title will apparently be adopted by his clone X-23:
This change seems to be right up Marvel's alley. They did a similar change when Carol Danvers dropped the Miss and took over the Captain Marvel moniker when her longtime love interest, Mar-Vell, died. Like Logan, Laura Kinney (X-23) has a healing factor, improved strength and reflexes, heightened senses, and an adamantium skeleton and claws.