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Christine Everhart, a fictional reporter who slept with Tony Stark in Iron Man 1, has been releasing news promos online over the past week. In the most recent video, she teases the possibility of increased government oversight in the superhero community, and the imminent release of cyber-criminal, Scott Lang, which just happens to coincide with the release of Scott Lang's movie, Ant-Man.

This is how you viral marketing.


Marvel's continued their tiny viral marketing campaign for July's Ant-Man with some amazingly tiny billboards. While the trailers are down-playing the humor of the next Marvel franchise, the other marketing channels certainly aren't taking themselves too seriously.

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